Rockmommy is an independent music and lifestyle publication founded by journalist, musician and real-life rockstar mom Marisa Bloom. Music. Parenting. Lifestyle.
Download the Full Media Kit (PDF)
Founded in 2012 after the birth of her first son, Rockmommy has covered music from the perspective of women who are still fans, musicians, creators and rock n’ rollers after becoming parents.
From artist interviews and gear reviews to concerts, song lists, personal essays and original video, Rockmommy is about the music we love, the people who make it, and why becoming a parent was never a reason to turn the volume down.
Who reads Rockmommy
- 13,500+ active monthly users
- 6.55 million Google impressions over the last 12 months
- 72% of the search audience is in the United States
- 80% of search clicks come from mobile
- 72:28 female to male, core age range 35 to 54
Musician parents are hard to reach through general music media and general parenting media alike, because most of both pretends the other half of their life does not exist.
What the audience comes for
- Song lists: 766K+ Google search impressions
- Gear reviews: 500K+ Google search impressions
- Interviews: 424K+ Google search impressions
Search is where most of this audience arrives, which means a placement on Rockmommy keeps being found long after the week it publishes rather than disappearing with a social feed.
Social
- Instagram @rockmommyrules: 1,700+ followers, 25+ posts over 1K views in the last 30 days, top post 13K+ views
- Facebook @Rockmommy: 2,700+ followers, 6.25% post engagement rate against an industry average of 0.6 to 1%
- TikTok @Rockmommyrules: 650+ followers, 35.8K post views and 2K+ profile views in the last 30 days
- YouTube Rockmommy Talks: 1,100+ subscribers, 28.3K views in the last 30 days, top video 172K+ views
Who Marisa has interviewed
Amy Lee, Tanya Donelly, John Legend, The Dollyrots, Toad the Wet Sprocket, Carnie Wilson, Miko Marks and Britt Lightning, among many others.
Recurring series include holiday gift guides, top song lists, the signature guitar series running since 2016, and concert reviews.
Partnership opportunities
Sponsored artist feature, $300
- A professionally written sponsored interview or feature
- Permanent publication on Rockmommy
- Instagram and Facebook promotion
Featured artist interview, $500
- An in-depth interview with Marisa
- Published as a Rockmommy feature
- Promotion across relevant social channels
Video interview and feature, $750
- Everything in the featured artist interview
- A recorded video interview
- Published on the Rockmommy YouTube channel and Rockmommy Talks
- Short-form social clips where appropriate
Custom brand partnerships, from $1,000
- Sponsored product features
- Multi-platform campaigns
- Giveaways
- Event coverage
- Sponsored series
Gear and product reviews
Products may be submitted for independent editorial consideration. Coverage is not guaranteed.
How we label sponsored work
Every sponsored article carries a clear disclosure above the article naming the partner, and links to the partner are marked sponsored so they pass no search ranking credit. That is FTC guidance and Google policy, and it is applied automatically rather than left to somebody to remember.
It is also the reason a placement here is worth having. Rockmommy’s editorial coverage is not paid for, which is exactly why a labelled placement reaches an audience that still trusts what it reads.
Work with us
Download the Full Media Kit (PDF)
Advertising and brand partnerships
Zack Bloom, zack@rockmommy.com
Editorial and artist features
Marisa Torrieri Bloom, marisa@rockmommy.com