07 Jul For The BeatBuds, Rocking ‘In’ and Livestreaming New Content is Key to Keeping Sane
By Marisa Torrieri Bloom
The BeatBuds — a couple of hilarious, LA.-based musician dads who write and perform fun, relatable rockin’ family tunes — have gone through a lifetime of highs and lows since meeting in grade school.
But nothing prepared #rockdaddies Jonny Jingles (guitar) and Matty Maracas (drums) for life after Covid: balancing work, music and raising kids ages 2 through 9, while trying to channel a positive attitude into the homes (and screens) of Americans everywhere.
The duo’s YouTube livestream series is full of delightful nonsense, random songs and engaging content (on a rainy day, I recommend binge-watching them with your kids).
This summer, they’re elevating their musical and virtual game, with the first-ever virtual BeatBASH on Sunday, July 12 at 1 p.m. ET (10 a.m. PT): The free event is billed as a 360-degree, immersive and interactive tropical island experience, which will feature an abundance of digital touchpoints, virtual instruments for kids to play, trivia games, and rockin sing-alongs. Tickets are available here
We recently caught up with The BeatBuds’ Matty Maracas (Shapiro) over email to learn more about the upcoming gig, family life, and music’s ability to improve creativity, lift moods and boost self-expression.
Rockmommy: You’re musicians and dads and have a really cool backstory. Can you recall how you felt in March when the world changed (due to Covid) and it became essential for music to shapeshift (from live settings to virtual streams)?
Matty Maracas: Thank you so much for the kind words! Obviously, our first concern was for the safety of our families. But after we took a moment and processed what was really happening, we could clearly see that things for The BeatBuds were not going back to normal anytime soon. Jonny came up with the idea to do a YouTube live stream simply as a way to maintain a sense of normalcy for the kids that we previously saw day to day during our many in-home classes, birthday parties, and special events. To be honest, not only did it help the kids and parents in that initial period of chaos, but it also helped us stay positive as we watched our thriving live event business come to a halt. After diving headfirst into the daily livestream we quickly started to learn how to be most effective for the kids in this new digital format that seemed here to stay.
Rockmommy: How old are your kids?
Matty Maracas: My girls are 9 and 6 going on 18. Yikes! They dance like crazy. Jonny’s son is 2.5, taller than most kids his age, and rocks the drums harder than I do!
Rockmommy: I’ve seen the livestream — it’s hilarious. How do you come up with such funny material that’s kid-appropriate (and on the fly)?
Matty Maracas: We are glad you dig it! Jonny and I have been best friends since the age of 6. We’ve experienced nearly everything together as young kids, as grade school pals before we played music, and of course later on in our teens and all through adulthood as musical partners. With so many shared life experiences over a 35-year span, we know a thing or two about each other and how to riff off the other to create material that is not pre-planned. Because Jonny and I have a best friendship since super early childhood, a career in the ‘kid’ world, and are both dads, we have a unique ability to channel the dynamic we had as children and as best buds when we are together. It just happens naturally. Although we are adults and have the same responsibilities as other dads, husbands, and career driven people, our history and career allows us the ability to go to that innocent ‘place’ where we can come up with things that maybe an adult with a different history and background cannot. Long story short, we know exactly what the other is thinking and gonna do in performance situations, and we use that intuition to help us create honest, kid-friendly material on the fly.
Rockmommy: Why is music so important right now, especially for kids? What do you hope to give them if they’re in quarantine, or even post-quarantine?
Matty Maracas: As we go back to life’s basics and keep exposure to a minimum, music continues to be the perfect vehicle to help equalize the children. Music has always been a source of comfort that encourages creativity, a mood controller, and a vehicle for self-expression. Kids can sing, dance, and perform in the privacy of their own home and can exercise that creative muscle without limitation. As always, and especially during this quarantine period, we aim to maximize the power of music and use it to inspire the kids. Amongst an interactive, ‘hands on’ music experience, our live stream and virtual programming also exposes children to a wide range of general education topics, crafting, voting, and sharing to name a few. Our mission is always to give the kids a fun, lighthearted, educational music experience that they can learn from and will inspire their creativity.
Rockmommy: What’s been the coolest “silver lining” of the new world? Making home videos?
Matty Maracas: The coolest “silver lining” of the past few months, although things are really ramping back up now, was the quality time we spent with our families. While, yes, it’s been scary, and certainly not optimum as we feel for those families that have not been so lucky, we have done our best to make it a time of positivity. As far as ‘silver lining’ for The BeatBuds, our livestream gave rise to a new set of skills that allowed us to pivot our business, offer virtual programming to our customers, and think in a new way. Not only do we now offer virtual services for customers who desire that format, but we can now offer our fun musical approach to customers all around the world. We’re global!
Rockmommy: What are you guys doing this summer, with life and the show? How will you keep the kids entertained?
Matty Maracas: This summer we plan to keep on rockin’ the YouTube live stream, re-enter the live event space safely, and maximize engagement through the digital realm. Over the past few months we have entered a new normal and instead of looking toward a time that resembles the ‘old days,’ we plan to take our most recent experiences as performers and organize the first ever Virtual BeatBASH! Yep! Imagine entering a 360 immersive and interactive world via your computer where you, your friends, and your family are in control of experiencing a live BeatBuds concert together in the comfort and safety of your own home. On Sunday, July 12th at 10:00am PST you will be able to jam with us, sing along, play virtual instruments, and navigate BeatBuds Island customizing it along the way through interactive ‘hot spots.’ It’s wild! We want the kids of the world to experience it, so get your tickets now at www.TheBeatBash.com and help us make this a summer to remember. See you at the Virtual BeatBASH!
Marisa Torrieri Bloom is the editor and founder of Rockmommy.