18 Dec Inside the Loog Guitar: Not Your Typical Preschooler’s Instrument
by Marisa Torrieri Bloom
Most kids these days learn how to play “guitar” by playing their parents’ ukuleles, or strumming off-key notes on a cheap plastic instrument featuring animated characters. But while wielding these would-be guitars makes for cute Instagram videos, much of the time, kids playing with them aren’t actually learning how to play guitar.
I would know. I have two sons ages 4 and 6, and about one zillion videos of them aimlessly strumming my ukulele. And does either one of them know how to play guitar? Unfortunately, the answer is a big, fat “no.” They both think it’s too hard.
What I’m describing is actually a common scenario in the households of musician parents with the best intentions for their offspring, according to Rafael Atijas, founder and CEO of Loog Guitars.
“There are ukuleles, and they’re great but they’re not guitars,” Atijas told Rockmommy. “And then there are other guitars that are cheaply made and come apart.”
In creating Loog Guitars just three years ago, Atijas’ intention was to design something that would be fun, stimulating, simple to play and easy to learn. The result is a bold, cool-looking three-string guitar that’s easy to play. Strings are made of nylon, not metal, and are easy to push down. Designed for ages 3 and up, the Loog is the ideal, personalized “starter” axe. And it’s so fun to play that even adults like it.
We recently caught up with Atijas, who is now a father of two, to talk about why the Loog line of guitars — which start at about $60 — are a solid investment for burgeoning rockers.
Rockmommy: So how and why did Loog get started?
Rafael Atijas: I saw the same gap that you saw. There are ukuleles, and they’re great but they’re not guitars. And then there are other guitars that are cheaply made and come apart. So I thought, you know, what if there were a guitar that was fun to play, easy and stimulating? So we made a guitar with three notes in its most basic form (GBE strings). At first [the guitar] had open tuning, with more of the lower strings. But then we decided that for [kids] to learn, it was good to have standard tuning.
Rockmommy: Can you tell us about your background?
Rafael Atijas: I’m a musician – I was in a band when I was younger. I created Loog guitars when I was working on my master’s at NYU, because I wanted to do something related to music. It’s a business, but it’s inspired by the fact that I play guitar and am a musician. When I came up with the guitar idea, I didn’t have kids yet but I had a niece. It was up to me to teach her the basics. And I realized then, because she was 6 at the time, that you can’t teach kids on these [bad] guitars, or even 3/4 size guitars. The six strings is too overwhelming when they’re that young.
Rockmommy: What was the response from music teachers and the parents?
Rafael Atijas: Music teachers have been very responsive, which is great, because as you know, some guitarists can be music snobs … there are some kids that can play out of the box with a standard guitar, but 90 percent of kids can’t. In fact, 90 percent of people who learn to play guitar quit. So we are trying to solve that in a way that makes people want to graduate to a standard, six-string guitar. For a five-year-old, six-year-old, eight-year-old, [starting with a Loog guitar] makes it easier for them to learn guitar. We have many music schools using our guitars. Even smaller guitars, like ¾ guitars, are just more difficult – and it’s easier to grasp three fingers than six fingers. We even have some adults using our guitars.
Rockmommy: What about the argument that it’s better to start with something harder?
Rafael Atijas: I started with bass guitar – which was something harder – but we’ve found that when learning guitar it’s better to have some sense of accomplishment, or mastery [built in].
Rockmommy: What about your own children?
Rafael Atijas: I have a three-year-old son and he loves it. My six-year-old girl likes it when I play, but I try not to push it on my children. If you push it on them, they will see it as something they are being forced to do. One of my kids is really into music, and the other is, just a normal amount.
Rockmommy: What’s your advice for parents?
Rafael Atijas: Be aware of the music they like. As parents and musicians, we like to think we’re really cool, but kids are kids and have their own taste. Don’t force them to listen to Velvet Underground. Let them listen to Disney.
For a limited time, Rockmommy readers get a 10 percent discount off their Loog Guitar purchase [Use the code ROCKMOMMY at Checkout].
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