25 Mar Baby Clothes with Guitars and Gender Roles
I love shopping for clothes for Nathan. And I especially love buying (or receiving) cute little boy attire emblazoned with band logos, images of rock icons, and big electric guitars. The latter, especially.
But if I hadn’t had a boy, I wouldn’t have had so many choices in attire, and chances are, many of those onesies that say “I wanna rock” would say “I wanna garden” instead.
During a trip to Carter’s in my eighth month of pregnancy, I spent several minutes on both the girls’ side and the boys’ side of the store. The sex of my baby would be a surprise, but I wanted to see what kinds of cute little outfits awaited my forthcoming arrival.
Since I teach guitar and play in a band, I was immediately drawn to the huge array of shirts on the boy side of the store with guitars on them — some with little guitars, others with big guitar prints on them. But I was a bit troubled when I went to the girls’ side of the store, and, much to my dismay, could only find one little guitar-decorated shirt. And it said, “My daddy rocks!”
I asked the sales clerk about this. Surely, there were other options besides the zillions of pink, polka-dotted floral-print dresses and PJs for my hypothetical daughter! Daddy does rock, but, in this case, mommy does rock, too, and can even play a GNR solo — so where is the onesie for that reality?
Sadly, I was told, there weren’t any such onesies or baby tees.
Well, this made me a bit miffed. Yes, I intended to dress a girl in pink (though I realized this was adhering to the same gender stereotypes some of my college feminist friends eschewed). Yes, I intended to put her in little bows. But why, oh why, are a options for baby girl clothes limited to the likes of pink-and-yellow-dot dresses and daisy-imprinted tees? Being a boy looked SO much cooler at Carter’s — everything that didn’t have a guitar printed on it had a monster truck or a dinosaur on it!
Apparently, the market for girl clothes with dinosaurs, monster trucks, and guitars on them didn’t exist. If it did, then Carter’s, one of the biggest infant-to-children clothing chains in the country, would be selling them.
So I guess baby clothes are where it all starts. Next, there are little girl baby dolls, so a girl can practice being a mommy when she’s only two, and then there are little girl kitchens, so she can practice being a homemaker. I’ve never seen a little boy kitchen — one that is tailored to the color palate and gender assumptions that go along with boyhood (baby blue everything, cool-looking gadgets, and neutral, faux-granite countertops).
Then again, I can’t deny I am a byproduct, to a certain degree, of gender conditioning. Though I would never buy my little girl a play kitchen, I don’t have any plans to buy my little boy a play kitchen, either. Or paint his nails pink, a la Jenna Lyons of J Crew.
But until people take a stand and start asking for boy-tailored baby kitchens or boy shirts with flowers and girl onesies with guitars — Carter’s and its competitors won’t change either. It’s all about what the majority of consumers (you and me) want.